Prior to that, the rights were split between Ten Sports, which was then part of ZEEL, and Sony Pix, the English movie channel from Sony stable.Īs part of the new deal, fans in India can now watch select games of the 2021 NBA Playoffs and The Finals on Star Sports Select and Star Sports 1. Sony was the official broadcast partner of NBA for almost eight years after the two signed a multi-year broadcast deal in November 2012. Star Sports has bagged the broadcast rights for NBA in the Indian sub-continent after the deal with incumbent broadcaster Sony Pictures Networks India (SPNI) didn't get renewed.
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